Since the year 2008 Honda city (taffeta white) has stolen the sporty and stylish hearts of the Malaysians. Though we are in the 3rd generation the Honda city has its own uniqueness of dating back to the year 1981 .since then the Honda city has made so many discoveries in technology and comfort that goes way beyond the 5th generation. Honda Malaysia introduced the taffeta white as the new color code. This will be a complete package of Performance, Style and Best-in-class features, yet there have been no changes in the specifications and variants, as the trim levels grade S and grade E still rule the roads of Malaysia. The next important thing is the maintenance and the service that comes along with the parts, where the coverage of the dealers have vastly increased during the past years in Malaysia. Prestige that you all ways wanted is just a drive away…discover the new Honda city taffeta white it’s beyond your imagination.
The 3rd Generation City is made even more attractive now with the introduction of Taffeta White, a new colour that was launched by Honda Malaysia Sdn. Bhd. on 8 November 2010. Since its launch in December 2008, the 3rd Generation City has sold more than 36,000 units. Following the launch of the City in Taffeta White, Honda Malaysia targets to sell 1,700 units of City per month while Taffeta White is expected to contribute approximately 40% of the monthly target.
A complete package of Style, Performance, Practicality and Best-inclass features, the City is available in Grade S and Grade E selling at RM 85,480 and RM 90,480 respectively, which offers the best value package to its customers.
In conjunction with the launch, Honda Malaysia took the opportunity to kick off a rock climbing competition themed “Get On The Rock! with Honda City”, a month-long rock competition in support of “advancement in life”, which is inspired by an internal customer profile study conducted recently. According to the study, more than 50% of the 3rd Generation Honda City owners considered their purchase decision a part of progression in life.
President and Chief Operating Officer of Honda Malaysia, En. Rohime Shafie said, “On behalf of Honda Malaysia, we would like to thank our City customers for their trust and support in our products. For those who choose City to mark their change in life, the Company is indeed honoured to be able to be a part of their growth. With the new Taffeta White, we hope to be able to provide our customers with more choices, as they move on to a higher level in life.”
Registration for the competition is open till 7 December 2010 and finalists will be selected via an online voting system. You can view the submissions now by logging on to www.honda.com.my or joining the conversations on Honda City at www.facebook.com/HondaCity.